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A British man was so annoyed by a missing “D” in a shopping center’s McDonald’s sign that he set out to fix it… and that’s what went viral.
Steve Lovell painstakingly researched McDonald's branding guidelines so he could accurately 3D print a filling for the D. A second sign for the fast food chain in the same building also had the issue, so Lovell created a second “D.”
Lovell says of going viral, "I think it's the whole pointlessness of this that has caught people's attention.
Not many people would notice a sign missing bits from it, fewer still would be bothered by it and practically no-one at all would bother to spend time and effort actually rectifying it."
The shopping center has declared Lovell “Employee of the Month” for the effort.