Photo: HECTOR RETAMAL / AFP / Getty Images
The viral Labubu character will be among the new additions at the 99th annual Macy's Thanksgiving Day Parade this year.
Pop Mart, the Chinese toy company, says Labubu will be featured on its "Friendsgiving in Pop City" float, along with many of its other characters like Skullpanda and Peach Riot.
Labubu is certainly having a moment, with people forking over thousands to get their hands on one of the dolls.
Pop Mart will also open a pop-up store at the Macy's in Herald Square this holiday season.
Pop Mart President Larry Lu says their goal is to bring joy, noting that the Macy's Parade has been doing that for nearly a century.